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Since its inception in 1949, Asics has been a pioneer in the world of athletic footwear and sportswear. The name "Asics" is derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy has been at the core of the brand's mission to inspire people to lead a healthy and balanced lifestyle through the power of sports.
Asics was founded by Kihachiro Onitsuka
Asics has always been committed to innovation. In the 1950s, the brand introduced the Marathon Tabi, a split-toe shoe designed specifically for long-distance runners. This was followed by the launch of the Gel cushioning system
Today, Asics is a globally recognized brand, trusted by professional athletes and fitness enthusiasts alike. The company sponsors major sporting events and teams worldwide, including marathons, triathlons, and volleyball championships. Asics' dedication to quality and performance has earned it a loyal following across continents. While Asics is best known for its high-performance shoes, the brand has expanded its product line to include sportswear, accessories, and equipment. Each product is designed with the same level of precision and care, ensuring that athletes of all levels can achieve their best. Asics continues to evolve, staying true to its founding principles while embracing modern advancements. The brand remains committed to empowering individuals to unlock their full potential through sports, proving that a sound mind and a sound body are the ultimate keys to success. Explore the world of Asics and experience the legacy of innovation, passion, and performance that has defined the brand for over seven decades.Innovation and Excellence
A Global Presence
More Than Footwear
Looking Ahead